Branding and Standards

What is branding? In short—it’s our reputation. Every interaction with GAMMA either adds or detracts from the GAMMA brand. Logos and taglines are the visual reminders of who we are—however the experience of being a GAMMA is what makes a lasting impact on our members and the people around them.

Do we conduct ourselves as gentlemen? Are we having a positive impact on our brothers, our campus, and our community? Do we strive for excellence in everything we do? These are the true branding points of Gamma Zeta Alpha Fraternity, Inc.

To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Gamma Zeta Alpha Fraternity, Inc. and ensure adherence to intent of our founders.

You don’t have to guess—we have established visual standards and recommended web and email platforms to help you build the GAMMA brand and communicate with the public.


Listed below are guidelines to help our members properly prepare their content for publishing.

Connect with our team

Listed are the contacts you can reach for any questions or requests in regard to our brand guidelines and assets. For high quality assets such as our shield or letters you can request them by reaching any of the team members below.


Teodoro Lopez

Multimedia coordinator

Jorge Aguiere

Merch & Licensing

If you are interested in becoming a licensed vendor or if you are a member and are looking to shop through a licensed vendor please follow the links below:

Gamma Zeta Alpha is the exclusive owner of its trademarks. In order to safeguard the appropriate use of our federally registered trademarks and to guarantee quality products, Gamma Zeta Alpha is one of many organizations that have entered into a trademark licensing agreement with Affinity Consultants. All commercial use of Gamma Zeta Alpha’s trademarks must be administered through a license agreement with Gamma Zeta Alpha.

To shop for official Gamma Zeta Alpha Fraternity, Inc. products, visit our entire list of licensed vendors at (hyperlink to: Here you can access a national network of vendors and get multiple quotes for your custom order needs. When shopping for Gamma Zeta Alpha merchandise, Look for this logo: (show Official Licensed Product logo, which we’ve attached).