Branding and Standards
What is branding? In short—it’s our reputation. Every interaction with GAMMA either adds or detracts from the GAMMA brand. Logos and taglines are the visual reminders of who we are—however the experience of being a GAMMA is what makes a lasting impact on our members and the people around them.
Do we conduct ourselves as gentlemen? Are we having a positive impact on our brothers, our campus, and our community? Do we strive for excellence in everything we do? These are the true branding points of Gamma Zeta Alpha Fraternity, Inc.
To uphold our brand through communications, use consistent core elements of logo, color, and typography. These help reinforce the image over time of Gamma Zeta Alpha Fraternity, Inc. and ensure adherence to intent of our founders.
You don’t have to guess—we have established visual standards and recommended web and email platforms to help you build the GAMMA brand and communicate with the public.